Affinity Management

Affinity Management is one of only two professional management firms specializing in private club management in the US. Having worked with clubs in 26 states since 1997, Affinity deliberately maintains a small client list so its most senior people can impact every club. 
Affinity prides itself on customizing creative solutions rather than employing cookie-cutter programs. Affinity has managed clubs with joining fees ranging from $1,000 to over $1 million, and one thing is common to all clubs: the members want to feel special. Most member interactions are not with ownership, however, so Affinity hires the best people we can find who fit into our service philosophy.

 “These are golf guys with management skills that have a more effective understanding of private clubs and membership issues, a strength that Course Owners and Club Board Members need today more than ever.”

- B. Johnson, President, Reveille, Inc.

Based in Charlottesville, Virginia, Affinity Management is very involved in Ferncroft’s operations with an owner on-site virtually every week.


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